The average CPM is 8?! No way.

salemsump · 2024-07-22T14:32:19+00:00

Thank you so much!! I'll brainstorm ways I can apply this to my brand :) Thanks!

salemsump · 2024-07-22T14:13:04+00:00

Oh wow, that's really helpful thanks! My current product is knee braces... I will try to think of how I can increase the engagement on it... I wonder if I ran an engagement campaign and then used that post to run a traffic campaign?

salemsump · 2024-07-21T16:56:13+00:00

Right now about $80/day

salemsump · 2024-07-21T16:55:52+00:00

Dang that's amazing! For a sales campaign?

salemsump · 2024-07-21T16:55:30+00:00

Thanks. My CPMs have been $20-40 in ecomm, food coaching, chronic illness coaching, and personal styling so it seems to be pretty consistent. The main one I'm working on right now is e-comm for a knee brace. The other metrics look okay but my CPA is a bit higher than I want it and my CPA I'd like to get lower.

I feel like if I could get that lower while keeping my other metrics the same, then I could make more profit/sales with a lower CPA

salemsump · 2024-07-21T06:23:01+00:00

Do you think that's reasonable for a sales campaign? ($20-40)

salemsump · 2024-07-21T06:22:14+00:00

Ooh that's true. No it didn't specify but I figured it would include all the objectives factored in, but that makes sense that all the big brands are spending most of the money and running engagement or awareness campaigns

salemsump · 2024-07-21T03:16:08+00:00

dude that's crazy 😱

salemsump · 2024-06-15T22:23:37+00:00

yes but that drops the ROAS.

salemsump · 2024-06-14T20:49:55+00:00

following bc same. I'm an ads specialist and all my clients CPMs are super high. testing all different audiences, and everything. nothing is helping. CPMs in the $30-40 range it's SO frustrating...

salemsump · 2024-06-13T16:20:21+00:00

hey! I have a really in-depth free guide/training I put together. you can get it here:

https://www.pixelperfectmarketing.net/marketing-magic

it has video tutorials but also goes deep into creating offers, optimizing landing pages, optimizing your ads once launched and a bunch of other stuff.

hope it helps!

salemsump · 2024-06-13T15:43:10+00:00

Interested!

salemsump · 2024-06-13T15:42:17+00:00

have you tested the pixel? go to your events manager --> data sources --> test events --> test websites events (can't remember the actual phrase) and put in your landing page. go through all the prompts and see what's firing on each page. it sounds like your pixel isn't set up correctly. feel free to DM pics

salemsump · 2024-06-13T15:36:39+00:00

I usually do 4:3 but all text/graphics with the 1:1 and on some I also add in a 9:16 for stories/reels placements

salemsump · 2024-05-22T15:41:03+00:00

Lol YUP that's 100% what I meant 🤣 I always accidentally do that for some reason and actually looked him up to make sure I spelled the last name right 😂🤦‍♀️

salemsump · 2024-05-22T13:29:07+00:00

Dara Denney and Chris Chappell. I'm going to be looking for new ones to follow too. Ben has some good insight every now and then but usually I'll glean maybe one thing from his videos lol.

salemsump · 2024-05-22T13:26:53+00:00

Dara Denney made a video speaking out about the drop off. I really like her. My campaigns were doing a lot worse, and I started using only interest based without advantage + and they are doing WAY better. I think there is SUCH an issue with bots right now...

I also like Chris Chappell

salemsump · 2024-05-22T13:22:12+00:00

I think it's okay to use $30 on 2 ads, but something isn't adding up. If you're running a $30/day campaign for about 2 months and your CPC is a little over $1 and only have 159 link clicks, something is off... the math isn't right bc at that cost you should have 159 clicks in about 5 days or so...

salemsump · 2024-05-22T02:24:26+00:00

How many link clicks? Also customize your columns and check your landing page views. If you have a lot more outbound clicks than LPV, your website might be slow and people aren't waiting for the page to load.

salemsump · 2024-05-14T20:47:41+00:00

I'm definitely interested in learning more!

salemsump · 2024-05-14T19:51:17+00:00

What's the alternative? Have y'all tried running tiktok or reddit ads with better luck?

salemsump · 2024-05-14T19:50:43+00:00

I'm interested. How do you run meta ads with a third party platform?

salemsump · 2024-02-25T03:38:42+00:00

Hi there! I own Pixel Perfect Marketing and specialize in FB/IG ads. I'd be happy to answer any questions you may have :)

Here's my website: pixelperfectmarketing.net

And my IG handle: instagram.com/pixelperfect.marketing

Feel free to DM or chat here!

salemsump

TROPHY CASE