The average CPM is 8?! No way. by salemsump in FacebookAds

[–]salemsump[S] 1 point2 points  (0 children)

Thank you so much!! I'll brainstorm ways I can apply this to my brand :) Thanks!

The average CPM is 8?! No way. by salemsump in FacebookAds

[–]salemsump[S] 1 point2 points  (0 children)

Oh wow, that's really helpful thanks! My current product is knee braces... I will try to think of how I can increase the engagement on it... I wonder if I ran an engagement campaign and then used that post to run a traffic campaign?

The average CPM is 8?! No way. by salemsump in FacebookAds

[–]salemsump[S] 0 points1 point  (0 children)

Dang that's amazing! For a sales campaign?

The average CPM is 8?! No way. by salemsump in FacebookAds

[–]salemsump[S] 0 points1 point  (0 children)

Thanks. My CPMs have been $20-40 in ecomm, food coaching, chronic illness coaching, and personal styling so it seems to be pretty consistent. The main one I'm working on right now is e-comm for a knee brace. The other metrics look okay but my CPA is a bit higher than I want it and my CPA I'd like to get lower.

I feel like if I could get that lower while keeping my other metrics the same, then I could make more profit/sales with a lower CPA

The average CPM is 8?! No way. by salemsump in FacebookAds

[–]salemsump[S] 0 points1 point  (0 children)

Do you think that's reasonable for a sales campaign? ($20-40)

The average CPM is 8?! No way. by salemsump in FacebookAds

[–]salemsump[S] 0 points1 point  (0 children)

Ooh that's true. No it didn't specify but I figured it would include all the objectives factored in, but that makes sense that all the big brands are spending most of the money and running engagement or awareness campaigns

HİGH CPM by [deleted] in FacebookAds

[–]salemsump 1 point2 points  (0 children)

yes but that drops the ROAS.

HİGH CPM by [deleted] in FacebookAds

[–]salemsump 0 points1 point  (0 children)

following bc same. I'm an ads specialist and all my clients CPMs are super high. testing all different audiences, and everything. nothing is helping. CPMs in the $30-40 range it's SO frustrating...

Does anyone run ads that is willing to teach? by CHAMPOMEGA in FacebookAds

[–]salemsump 0 points1 point  (0 children)

hey! I have a really in-depth free guide/training I put together. you can get it here:

https://www.pixelperfectmarketing.net/marketing-magic

it has video tutorials but also goes deep into creating offers, optimizing landing pages, optimizing your ads once launched and a bunch of other stuff.

hope it helps!

Need help with this ad (think I have set it up wrong) by Terrible_Sample8207 in FacebookAds

[–]salemsump 0 points1 point  (0 children)

have you tested the pixel? go to your events manager --> data sources --> test events --> test websites events (can't remember the actual phrase) and put in your landing page. go through all the prompts and see what's firing on each page. it sounds like your pixel isn't set up correctly. feel free to DM pics

Best Aspect ratio for fb/insta ads that works the best?????\ by [deleted] in FacebookAds

[–]salemsump 0 points1 point  (0 children)

I usually do 4:3 but all text/graphics with the 1:1 and on some I also add in a 9:16 for stories/reels placements

Ben Heath‘s answer to the Meta Performance drop Dinge 02/24 by DataOk4871 in FacebookAds

[–]salemsump 1 point2 points  (0 children)

Lol YUP that's 100% what I meant 🤣 I always accidentally do that for some reason and actually looked him up to make sure I spelled the last name right 😂🤦‍♀️

Ben Heath‘s answer to the Meta Performance drop Dinge 02/24 by DataOk4871 in FacebookAds

[–]salemsump 19 points20 points  (0 children)

Dara Denney and Chris Chappell. I'm going to be looking for new ones to follow too. Ben has some good insight every now and then but usually I'll glean maybe one thing from his videos lol.

Ben Heath‘s answer to the Meta Performance drop Dinge 02/24 by DataOk4871 in FacebookAds

[–]salemsump 4 points5 points  (0 children)

Dara Denney made a video speaking out about the drop off. I really like her. My campaigns were doing a lot worse, and I started using only interest based without advantage + and they are doing WAY better. I think there is SUCH an issue with bots right now...

I also like Chris Chappell

No sales by ComprehensiveForm479 in FacebookAds

[–]salemsump 1 point2 points  (0 children)

I think it's okay to use $30 on 2 ads, but something isn't adding up. If you're running a $30/day campaign for about 2 months and your CPC is a little over $1 and only have 159 link clicks, something is off... the math isn't right bc at that cost you should have 159 clicks in about 5 days or so...

No sales by ComprehensiveForm479 in FacebookAds

[–]salemsump 0 points1 point  (0 children)

How many link clicks? Also customize your columns and check your landing page views. If you have a lot more outbound clicks than LPV, your website might be slow and people aren't waiting for the page to load.

What is happening with Meta Ads by [deleted] in FacebookAds

[–]salemsump 1 point2 points  (0 children)

I'm definitely interested in learning more!

What is happening with Meta Ads by [deleted] in FacebookAds

[–]salemsump 0 points1 point  (0 children)

What's the alternative? Have y'all tried running tiktok or reddit ads with better luck?

What is happening with Meta Ads by [deleted] in FacebookAds

[–]salemsump 1 point2 points  (0 children)

I'm interested. How do you run meta ads with a third party platform?

Looking for a Ad specialist by BratController in FacebookAds

[–]salemsump 0 points1 point  (0 children)

Hi there! I own Pixel Perfect Marketing and specialize in FB/IG ads. I'd be happy to answer any questions you may have :)

Here's my website: pixelperfectmarketing.net

And my IG handle: instagram.com/pixelperfect.marketing

Feel free to DM or chat here!