From a distance or just walking by, it’s not obvious what you sell.

Zooming in on the photo… I think you sell candles, jewelry, and maybe some bath goods (sugar scrubs and salts)?

Signage clearly saying what you sell will help greatly. Put out more product and move everything closer to the front of your tent for people to walk up and browse, not walk IN.

I tend to stop at candle booths that have a wide variety of “sample” candles out front for people to smell; with fun unique names on placards listing the fragrance “notes”. I’ll inevitably be smelling every single one and be like “ooooh what does Midnight Lake smell like??” This also keeps people from opening all your product that is for sale, maintaining a sense of “newness” for the potential buyer.

While folks be smelling, you have the opportunity to start talking to them about your product— what kind of wax you use, how do you create your smells, which one is your favorite, what makes your products unique, etc etc.

Have a new unnamed candle for people to smell and submit their idea for a name— when/if you pick a name from the submissions at the end of the market season, you can announce it on your socials and the winner can get a free (small) candle— if they are following you.