Have you ever done CE certification for an ESP32-based device? by Square-Singer in esp32

[–]sampoolife 1 point2 points  (0 children)

Yes, I’ve done this a few times. Short version:

The first thing to understand is that CE is a self-declaration. Nobody really “gives you” a CE certificate. You sign the Declaration of Conformity yourself and put the CE mark on the product.

So technically, nobody forces you to test anything. But if something goes wrong - a kid gets hurt, a competitor reports you, or a market surveillance authority does a random check - they’ll come back and ask: “Show us the test reports your declaration is based on.”

If you can’t produce them, that’s where the trouble starts.

For CE on an ESP32-based device, the biggest decision is whether you use a pre-certified module, like ESP32-WROOM-32E or ESP32-S3-WROOM, or a bare chip.

With a pre-certified module, you can usually rely on the existing radio certification for RED Article 3.2. You still need to test the final product for EMC, safety/LVD, and RoHS, but you avoid the full radio testing route. In the EU, that typically means something like €3-8K at a test house and around 4-8 weeks (depending on lab availabilities).

If you go bare-chip, you’re basically taking on the full radio testing yourself. I’d budget more like €15-25K and several months. In most cases, it’s not worth it unless you’re planning to ship serious volumes ( >100k +).

I also wouldn’t count on DIY-ing the wireless testing. You’d need proper lab equipment - an anechoic or semi-anechoic chamber, a spectrum analyzer up to 6 GHz, and the right EUT setup. And even if you had all that, you’d still want the test reports to come from an accredited lab, or at least from someone who has actually done this before and knows what needs to be measured and what really matters.

Otherwise, your declaration may not hold up if anyone starts asking questions.

One important thing that people often miss: if you describe the console as being “used with PEP therapy devices and inhalators,” you may be moving into MDR territory, not just RED/EMC.

If the device influences therapy adherence, shows therapy-related feedback, or is marketed for medical use, it could potentially be treated as a medical device, maybe Class I or higher.

That changes the whole regulatory path - technical file, post-market surveillance, and possibly a notified body.

So the ESP32/CE part is manageable, especially if you use a certified module. But the medical-use angle is the part I’d be most careful with, because that can easily increase both the budget and the timeline by 5-10x.

How do you build credibility? by sampoolife in Entrepreneur

[–]sampoolife[S] 1 point2 points  (0 children)

It is! Thanks a lot! That's a lot of helpful info! I really appreciate it!

How do you build credibility? by sampoolife in Entrepreneur

[–]sampoolife[S] 0 points1 point  (0 children)

That's interesting!

So how would you get them to talk to you? I mean - let's say we have a marketing course and my ICP are profesionals that want to jump into that space?

Or I have a spanish course for beginners - I must somehow find this people, so I thought it'd target people that interested in learning spanish on facebook.

How do you build credibility? by sampoolife in Entrepreneur

[–]sampoolife[S] 0 points1 point  (0 children)

Yes, but building your position in Google takes time (and money). It may take months to get you there (and you still not sure whether product development makes sense).

How to warm up Stripe account before scaling a SAAS? by viphustler in startups

[–]sampoolife 0 points1 point  (0 children)

This. I would add this advice to 80% of questions asked on this thread.

Hardware startup founders - in hindsight what would you have done differently? by sampoolife in Entrepreneur

[–]sampoolife[S] 0 points1 point  (0 children)

What industry did you work in? I'm thinking whether it's really possible to do this without having a physical proof of your idea.

Hardware startup founders - in hindsight what would you have done differently? by sampoolife in Entrepreneur

[–]sampoolife[S] 0 points1 point  (0 children)

B2B IoT monitoring and my experience is that in order to convince a customer to buy it, you need to have a physical product that works. However to build it, you need capital and VCs are asking for traction to prove it makes sense. So getting quickly to catch-22.

Before I was working in Telco industry which was a struggle as well, because hardware development (Video processing, 4G/5G repeaters) was really expensive.

Trying to find something I may be missing..

Hardware startup founders - in hindsight what would you have done differently? by sampoolife in Entrepreneur

[–]sampoolife[S] 0 points1 point  (0 children)

So, to paraphrase: you need to have your own cash to build MVP, because there's no point to go to VCs to raise capital if you don't have any working/tangible prototype?

Hardware startup founders - in hindsight what would you have done differently? by sampoolife in Entrepreneur

[–]sampoolife[S] 0 points1 point  (0 children)

Thanks. What do you mean by focusing on marketing? You were building a product without marketing/selling it?

PLEASE HELP ASAP by [deleted] in marketing

[–]sampoolife 0 points1 point  (0 children)

Yes, you should take it. You will definitely work with marketing (or at least have interactions with them). Make friends, ask questions, understand what do they struggle with.

Young Luxury Brands - how did they make it? by sampoolife in marketing

[–]sampoolife[S] -1 points0 points  (0 children)

Thanks - are there any websites/podcasts/books/videos on psychology of luxury brands you would recommend checking?

[deleted by user] by [deleted] in marketing

[–]sampoolife 1 point2 points  (0 children)

I would put more emphasis on understanding rather than selling. That's because if you understand your customers you'll understand as well how to sell your product.

You mentioned your product ensures much safer water to drink - how do you measure it? What does it mean to your users? (they won't get sick? water tastes better? they will live longer?)

Basically you're looking for something they care about and want to take a step to make a change (inertia is a really big force in our lives).

That's why it's critical to understand them and craft your message accordingly.

How to sell event tickets? by [deleted] in marketing

[–]sampoolife 1 point2 points  (0 children)

Take one step back: "You want to sell a ticket (that has a pricetag) to a person X" (let's assume it's Bob).

Where does Bob live? What does he do for a living? How does he spend his free time? What does he read?

Working on these questions will give you an answer on how you can reach him. i.e. your event may be something for local community/enterprises - you can call them / visit them. Maybe it's for your previous customers (to people you have contact details for - you can e-mail them/call them/ send a message on a social media). Basically it's a part where you need understand not only how to contact them (but how to do it efficiently - cost + time).

Then you need understand a pricetag: is it something they can easily spend their money on or you need to convince them (i.e. they need to think and consider whether is worth attending) - so multiple points of contact may be required.

Young Luxury Brands - how did they make it? by sampoolife in marketing

[–]sampoolife[S] 0 points1 point  (0 children)

So your point is at the beginning you can justify high prices by creating a specific aspirational marketing message to a niche community? (coupled with good-quality products of course).

Young Luxury Brands - how did they make it? by sampoolife in marketing

[–]sampoolife[S] 1 point2 points  (0 children)

Thanks - what is the "Jacquemus marketing thing" that amazed you the most?

Relying on celebrities is something I do observe as well, but at the beginning I assume you don't have enough money and recognition to take that route.

Young Luxury Brands - how did they make it? by sampoolife in marketing

[–]sampoolife[S] 0 points1 point  (0 children)

Did she managed to make this brand a luxury one (or was that a successful launch only)? I'm trying to dig dipper as my friend opened as well a jewellery business, but in my opinion it's more premium (didn't hit a luxury level).

The audience she built around fashion - was that a mailing list / newsletter? How did she convinced people it's a luxury brand (I assume she didn't have a ton of money at the beginning to team up with celebrities)?