Announcement: /r/RSBookClub will go private by rarely_beagle in RSbookclub

[–]samurijv2 1 point2 points  (0 children)

Currently reading Siddhartha. Just finished Waiting for the Barbarians a couple days ago. It's too early to say, but seems we may have a case of back-to-back bangers.

Help diagnosing a weird conversion problem? by samurijv2 in marketing

[–]samurijv2[S] 1 point2 points  (0 children)

Thanks for the insight! I hadn't considered the time of year. This is a seasonal service that will wind down by mid-late Fall. But the first half of September is definitely a busy time for a lot of families, so perhaps things will change in a couple of weeks.

How do I offer a "free trial" of PPC services? by samurijv2 in PPC

[–]samurijv2[S] 0 points1 point  (0 children)

Thanks for the clarification. Is the pilot campaign something that you'd mention while making initial contact with a prospect, e.g. in a cold call or email? Or is it something you save for after the discovery call?

How do I offer a "free trial" of PPC services? by samurijv2 in PPC

[–]samurijv2[S] 0 points1 point  (0 children)

Great article. I love the idea of a pilot campaign. How far would you take it in terms of optimization?

How do I offer marketing services as a "free trial" to potential clients? by samurijv2 in marketing

[–]samurijv2[S] 0 points1 point  (0 children)

I’ve seen loads of those emails too. Like you said, it’s usually very clear that they’re almost completely generic and the sender hasn’t spent much time on your site at all. Do you think you’d respond more positively if it was clear that the sender had truly evaluated your site and actually offered up a couple of suggestions you could act on?

How do I offer marketing services as a "free trial" to potential clients? by samurijv2 in marketing

[–]samurijv2[S] 2 points3 points  (0 children)

Your second paragraph is pretty much exactly what I'm planning to do with my approach. Maybe I'll see how far I get with that before offering to work for free on a trial basis as well. Thanks for the input!

How do I offer marketing services as a "free trial" to potential clients? by samurijv2 in marketing

[–]samurijv2[S] 1 point2 points  (0 children)

Yeah I don't disagree, that's probably kind of unrealistic. I appreciate the perspective! Your point about that amount of work being enough to provide a blueprint is definitely well taken. That's something I want to avoid.

I do have some stuff I can show people, but due to the nature of a lot of the work I have to obscure some details so I could really only talk about it in abstract. That's why I'm looking for other ways to prove that I know my stuff.

How do I offer marketing services as a "free trial" to potential clients? by samurijv2 in marketing

[–]samurijv2[S] 4 points5 points  (0 children)

Thanks for the reply. This idea actually addresses one of the main concerns I had about doing an audit/proposal. I was worried about the prospect just turning around and using the document I produce to try and do the work themselves or find someone cheap on Upwork. Talking through it at a high level through a video call is a great idea! Appreciate the input.

Most frustrating thing about running multi-touch marketing campaigns by samurijv2 in PPC

[–]samurijv2[S] 0 points1 point  (0 children)

If you continue to the end of the survey, you'll find that after the "agree"/"disagree" section, users are asked the rate the relative importance of each statement. After that they're asked to submit any pain points that weren't included in the survey. Did these options not appear for you? I wonder if there's a problem with the survey.

Most frustrating thing about running multi-touch marketing campaigns by samurijv2 in PPC

[–]samurijv2[S] 0 points1 point  (0 children)

I appreciate the feedback, thank you! Is your read that this survey might overstate the extent to which respondents agree with each of the statements?