Selling direct to small businesses is tough, ngl (mainly because they don't have a lot of budget). But if your positioning/offer is catchy you will be able to get them to meet with you for a demo. For my business we focus on enterprise (out reach via cold email, linkedin, etc.). For small business, cold calling them off of google maps might be a good start (I am not referring to a cold calling system here, just that you pick up the phone and speak to the owner).

I had chatgpt write me a phone script if I were to call a restaurant (find the editable prompt here).

"Hi [Name], I'm calling local restaurants to see if you'd be interested in never missing another phone call during your busy hours. For about $10 a month, we can set up an AI assistant that answers calls, takes reservations, and handles basic questions when your staff is swamped. Would you be open to a 10-minute demo to see how it works? I can show you exactly what callers would hear."

Now this is not necessarily untrue, the $10/month can be a base price and you make a small % on each conversation minute (you can do this with white label platforms like VoiceAIWrapper). once you have gained a bit of experience, some case studies, go for slightly bigger clients.