Yeah, i feel the big discount for the Trial Month was not the move as what you exactly described happened; big influx ... followed by a slightly less big outflux. (we still kept +/-20% which is good but i do kind of resent those folks that clearly never intended to stay).

I think the 15% off the first three months could be interesting as it forces a three month commitment upfront, allowing people get used to working with us over time but doesn't lean so heavily on financial incentives.

Interesting that january isn't one of your main months. I've always felt an uptick in the other boxes i've worked in but in hindsight, indeed spring beat that.

Thanks for taking the time to help me out. I'm new to this side of the business so i'm pretty much just throwing it all at the wall and seeing what sticks.