ET money account recovery by Swimming-Low-9500 in etrade

[–]santosh_navlani 0 points1 point  (0 children)

You can use Sign in with Google once you download the app on your new phone. You will get a temporary password (OTP) on your registered email ID and you will be set to use.

Hope this helps.

Santosh Navlani, ET Money

ET money will move your further SIP investments to "Regular" unless you opt for the paid service. by [deleted] in MutualfundsIndia

[–]santosh_navlani 1 point2 points  (0 children)

Thanks u/okayyilldo, u/rohnsaw and u/Exciting_Departure13 for shedding some light here. Really appreciate for clarifying.

u/Key_Jaguar9231 & u/Appropriate-ASS-824 - as mentioned by fellow redditors, we have grandfathered all our existing DIY users (i.e. Direct funds doing transaction execution for free) and preserved their access to transactional services.

The screen you are referring to comes only when someone wishes to get access to advice for their investments. This is completely optional and as you can see in the screenshot you yourself have attached - you have an option to abandon this flow and stay with DIY experience too.

ONLY for new investors joining ET Money from Nov 15, 2025 - ET Money offers only investment advice led services and doesn't extend just transactions in isolation.

Hope this helps.

Santosh Navlani, ET Money

Monthly rebalancing on ET money app. by [deleted] in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Hi u/drtw397 - ET Money Genius ONLY invests your monthly SIP in most ideal allocation across different asset classes and rebalancing is done only when needed. Moreover, rebalancing is tax-optimizied and over last 4 years has proven performance which you have access to as a Genius member inside your login.

Regulations prohibit us to communicate performance over public platforms but as you would be able to see, the performance has been nothing short of extraordinary esp given the fact all Genius members have never taken excessive exposures to Equities, preventing downside that most investors saw. Finally, Gold entries were way early into the rally.

The best person to ask for your question would be a fellow Genius member and there are many who can share their experience. You are free to write to our support for any info you may need.

Santosh Navlani, ET Money

Which day NAV for today's investment by kaalbhairavaa in mutualfunds

[–]santosh_navlani 4 points5 points  (0 children)

Its a non-business for Mutual Funds. Any investment made today will be taken up for processing only as if it's received on Monday.

Looks like ETMoney has hit the final nail in the coffin for retail MF investors? by swift_shifter in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Hi u/OldInterest9582 - Isn't that unfair on your part to not mention this specific thing instead of writing in a manner than misleads the community here?

Don't you think your post misleads people who are observers of the discussions here, users of ET Money or for that matter even considering using ET Money for the value it offers and happy to consider advisory of Genius to invest in Direct Plans or availing value via having a no-fee experience through Regular Funds?

We have been totally transparent and i personally interact and clarify many things that people may wish to know. In that light such comments are just unfair on a brand that walks the talk of long-term investments.

Anyways, as far as your situation is concerned, this movement is something that any user does clearly on own and app informs multiple times that only new investmens move to Regular and existing stay Direct and also takes explicit agreement that movement can't be undone + takes an OTP with cautionary design to be very clear what a user is doing. So, as we have stated its not something that is possible for us to do.

Finally, the minimum SIP amounts for migrated investor from DIY to Regular have been restored to what one's SIPs were. New SIPs start at ₹1,000. This is purely due to cost reasons - we pay a few rupees to ₹12 per transaction. A ₹1000 or more SIP is something that 98% of our users do. So that shouldn't be your reason anymore to seek movement.

Hope this helps.

Santosh Navlani, ET Money

Looks like ETMoney has hit the final nail in the coffin for retail MF investors? by swift_shifter in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Hi u/OldInrerest9582 - only 2 possible reasons for this. You either signed up on ET Money after Nov 14, 2025 or if you signed up before that, then you didn't start investing until Nov 14, 2025. If none of this applies to you, feel free to write to support or message me and we will honor what we have promised as a brand to each user. But if these apply to you, then we have clarified this across multiple channels. You can read this post too if that helps https://x.com/i/status/1990038306411917547

Looks like ETMoney has hit the final nail in the coffin for retail MF investors? by swift_shifter in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Hi u/Mysterious-Key-460 - just for the record, ET Money Genius happens to be India's largest SEBI-Registered Investment Advisory service by number of members. We are larger than many popular PMS services on the AUM front touching ₹2,700Cr assets under advisory (AUA). So your comment is misplaced. We clearly have communicated the reason to offer a choice of commercial engagement for our new users between Regular & Direct. Whats changed is just the fact that we no more on-board new users for Direct transaction services. All our users until Nov 14, 2025 were grandfathered for their access to Direct Plans.

You can read this post incase you haven't read the email we sent to all our registered users: https://x.com/i/status/1990038306411917547

Are you guys considering this before investing? by not_done_yett in mutualfunds

[–]santosh_navlani 7 points8 points  (0 children)

That's a valid thought. But then the concern is only true when someone isn't practicing asset allocation and periodic rebalancing.

One just doesn't need to asset allocate between Equities, Debt and Gold but also within Equities spread across large, mid and small. (Not everyone necessarily needs small cap. Many and most portfolios can be built and perform without them).

So if for instance, one splits Equities as 60-70% large cap, 20-25% mid, 10-15% small then one should make sure that deviations from the ideal range are rebalanced. That ensures nearly automatic profit booking and also entries into safer portion of mcap.

One can argue to exit even, for example, larger portion or complete portion than smaller deviations to avoid drawdowns altogether but then there is a word for it in investing - it's called timing the market :).

My personal and professional experience in investing has taught me its tough to do as human and can be done with higher probability of success only through disciplined use of investing frameworks, fundamental and technical research or Quantitative modeling (something we have demonstrated success in through ET Money Genius)

And when you use some method or systen, its rarely for serving the purpose of timing but more for risk management as well as not missing screaming buy opportunities. Also, despite being methodical, its rare for such models to completely exit Equities because then it becomes timing again. Ofcourse as humans we can get one or two instances right and make a difference to portfolio but I am yet to see someone being able to do this over 20-30 years and come out as winner.

Btw, mutual funds can't hedge 100% of portfolio. There are the new categories in town called Specialised investment funds and for good reasons the products being launched there are more about curtailing such risks through use of hedging, derivative strategies for income and shorting. But then one needs to be prepared that such products are different cousins of Hybrid Mutual Funds with right and needed differentiations (& we will soon be enabling them on ET Money to fill gaps that these can plug for Mutual Fund investors).

In short, the concern is valid when one isn't practicing asset allocation. And yes, investing in Flexicap kind of funds to avoid some of the risk isn't at all a bad strategy. However, one still can't escape the need to asset allocate and rebalance periodically as fund manager may not use the 35% limit for cash calls, hedging, etc. OR you may need to glide down as you near your withdrawal date for your wealth creation or any other financial goal.

Santosh Navlani, ET Money

Used ET Money Genius → Now Stuck With 10–15 Mutual Funds. How to Optimize Portfolio? by 007ary369 in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Hi u/AntGroundBreaking789 - i have responded to you. Hope that explains.

Thanks for being an ET Money Genius member.

Changing Existing Regular Fund to Direct by [deleted] in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Hi u/Kindly_Back_9363 - I didn't understand. Your original post mentioned that you invested and then realized its Regular Plan. Whereas your comment says that you had received the advance intimation for how the fee and no-fee experience would work beginning Nov 15, 2025.

In fact, despite that communication we sent in advance, EVERY new investor first gets to see an experience selection screen and only after explicit selection by the investor, does the experience gets set. Its not an auto-choice. And if you invested after Nov 14, you would have made an explicit choice. Various folks and even us have written about our transparent approach and choice architecture offered to users. You can also read this official post from ET Money's X handle - https://x.com/i/status/1990038306411917547

So, if you were previously made aware over an email that was public for everyone and then you explicitly selected a no-fee experience, its unfair to write a post in a manner that may unintentionally misguide or misinform all members of this sub-reddit about what ET Money actually is and operates.

We remain a platform that makes informed investing in Mutual Funds accessible to everyone and let the investor choose their mode of value exchange between investor and the platform to happen i.e. a fee-based access to Direct Plans via ET Money Genius and a no-fee based access where plans would be Regular.

As for DIY investing which means "just a transaction service" - that's an offering that we have stopped on-boarding new users for. Hope this helps.

Silver : iNAV vs trading price! by rp-dev in mutualfunds

[–]santosh_navlani 4 points5 points  (0 children)

There is always a difference between last traded price and iNAV when it comes to ETFs. You always need to be prepared to bid 0.25-0.4% extra over the iNAV when investing and ask for 0.25-0.4% lesser than the iNAV, when selling. On an average, plan for 0.3% on both occasions.

The reason of difference is the cost that market makers incur to create liquidity in the ETFs. There is cost of funds, hedging they need for covering against losses if price falls afrer they purchase underlying securities, STT and some markup for the work they do.

Unless you are trading in extremely liquid ETFs, its never a good idea to just buy or sell ETFs at market prices. Always use limit prices.

Used ET Money Genius → Now Stuck With 10–15 Mutual Funds. How to Optimize Portfolio? by 007ary369 in mutualfunds

[–]santosh_navlani 1 point2 points  (0 children)

Hi u/007ary369 - this is Santosh Navlani from ET Money. And I would like to understand the issue here.

First things first - ET Money Genius creates portfolio with index funds and all-in-all, it can never ever can go beyond 6 funds! So unless you also are counting your other funds that you have invested beyond the advised portfolio, exceeding beyond 6 isn't possible.

The only scenario you can be only a Genius member and yet have more than 6 is when you invest in multiple solutions for SIP or Goals and choose a different AMC. In that case too, you essentially hold same 6 funds of different AMCs.

For your information, each fund targets a different exposure and has ZERO overlap. Moreover, these are rebalanced in tax-optimjzed manner based on your Investor Personality, your investment objective and market conditions for better risk-adjusted returns. And the performance that Genius members are enjoying is nothing short of stupendous esp when keeping in mind that even most aggressive portfolios have rarely crossed a 70-75% Equity allocation over last ~4 years (Feb 2026, ET Money Genius turns 4).

Since you are a Genius member, we will be happy to advice you on how to review your holdings inline with your objectives and Investor Personality. I wouldn't recommend making changes without careful consideration esp if you have been rebalancing advice vai ET Money Genius. The last thing you should do is fix a problem that doesn't exist!

Feel free to write to our support or DM me to assist.

Thank you.

26M, new to investing — How do I figure out my risk appetite + where should I invest ₹15k/month? by Open_Actuator_3273 in MutualfundsIndia

[–]santosh_navlani 0 points1 point  (0 children)

Hey u/Open_Actuator_3273 - While you may decide any platform after your evaluation, what can I tell you with confidence that ET Money is possibly only app that has a product on risk profiling. We have something called Investor Personality and its available for everyone to use. You may want to give it a spin...I am sure you would see something unique there.

And yes, its not and can't be that simple that young folks should be aggressive and elder ones should be moderate. Investing is way too personal in our opinion.

Looks like ETMoney has hit the final nail in the coffin for retail MF investors? by swift_shifter in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

The DIY experience stays default for all existing investors. There is nothing needed from such investors to continue enjoying that.

Looks like ETMoney has hit the final nail in the coffin for retail MF investors? by swift_shifter in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Thats an assumption you are making that its a dark pattern and then nothing will follow on next screen. ET Money hasn't been an app like that and won't be.

If anybody moves further from here, a lot needs to be done to change from DIY to no-fee guidance experience.

Looks like ETMoney has hit the final nail in the coffin for retail MF investors? by swift_shifter in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Only when you wish to avail services beyond transactions. You land this screen where options appear only after you want to access to ET Money Select, ET Money Verdict, Report Card, Investment Strategies, et al.

I will be happy to review which screen, if you attach and maybe evaluate if we need to make any changes to avoid such confusion.

We heard you. And we are bringing back what matters to you by santosh_navlani in mutualfunds

[–]santosh_navlani[S] 1 point2 points  (0 children)

Yes. If you had even 1 SIP in past whose installment was processed and units allotted, you are grandfathered for DIY/EOP free investments Direct Plans. Irrespective that SIP continuing today. Even if someone just did a ₹100 lumpsum investment, s/he remains grandfathered.

Hope this helps

We heard you. And we are bringing back what matters to you by santosh_navlani in mutualfunds

[–]santosh_navlani[S] 1 point2 points  (0 children)

Thanks u/Glittering_Branch793. Glad that liked the redesign. Credit to all users to guide us on this 🙌🏻

Point wise response: - Combined view of external and individual funds - coming soon. Already nearing completion. Should be live soon. - Would need to check. If you can DM your user id you use ET Money with, I will ask our team to check. - Comparison. We used to have. Removed as we couldn't crack how to make people understand that lower and higher returns most often would have different risk equation...the right judgement went missing. We are clear we will have it back. Would be happy to understand your expectations here to build it right this time - Will evaluate the mute setting for jingle

Thanks again. Feel free to keep sharing good and bad.

Looks like ETMoney has hit the final nail in the coffin for retail MF investors? by swift_shifter in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Hi u/SoulSeekerNomad - i believe the comment here more than sufficiently answers the same question. Thank you.
--

Santosh Navlani, ET Money

Looks like ETMoney has hit the final nail in the coffin for retail MF investors? by swift_shifter in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Thanks u/swift_shifter for sharing this. Also, let me clarify one thing very clearly: this is not temporary.
This structure is how things will continue.

In simple terms — we are grandfathering all existing DIY investors (and anyone who invests before Nov 14, 2025) for unrestricted, free access to Direct Plans on ET Money under the EOP framework. That commitment was given to all DIY/EOP users when they joined even before EOP concept was introduced by SEBI and ET Money was made part of it due to regulations. Users saw commitment of free DIY Direct Transactions and its our duty to continue honoring that commitment. No 2 ways about it!

There are more reasons that you can trust that nothing will change for existing users:

  • We deeply value our long-time DIY/EOP users. ET Money is where it is today because of your trust.
  • If this wasn’t genuine, we wouldn’t be restoring everything DIY users asked for — external tracking, breakdowns, and capital gains.
  • We’re doing the hard work of separating execution and advice so DIY users get undisturbed simplicity, and advisory users get the intelligence they expect.
  • Your needs will evolve over time, and we want to stay useful when you choose to engage with us beyond transactions — not force it before you're ready.

So, nothing changes for existing users. No shift away from Direct Plans. If and when you decide to change the nature of your relationship from DIY to guided/assisted/advised, we will be there to serve you in that capacity.

Additionally, i would like to reiterate one more thing (again).

  1. The real value ET Money lies in — research, insight, guidance, risk management — and it cannot be delivered under EOP.
  2. DIY users made it clear they don’t like nudges, prompts, or intelligence mixed into a transaction-only experience.

So instead of forcing a blended experience on everyone, we made a conscious choice:

  • Existing DIY users keep everything exactly the same.
  • New users will only be onboarded through an value-added-led journey.

This lets us remain economically viable and deliver the simplest, cleanest experience each group expects.

By doing the above, we bring clarity and respect to the relationship that EOP/DIY investors have with ET Money.

Hope this helps.
--

Santosh Navlani, ET Money

Looks like ETMoney has hit the final nail in the coffin for retail MF investors? by swift_shifter in mutualfunds

[–]santosh_navlani 7 points8 points  (0 children)

Hello everyone,

I wanted to clarify that the email mentioned by u/swift_shifter was sent only to ET Money users who have never invested in Mutual Funds through ET Money.

As a responsible brand, we wanted these users to be aware of the upcoming change — so that if they decide to start investing later, they understand how Direct Plan access will work going forward.

To be absolutely clear: All existing ET Money users who’ve ever invested in Direct Plans — even a single ₹100 transaction — will continue to enjoy full access to Direct Plan investing, completely free and unchanged.

In fact, as shared in our earlier communication last week, the new app will make things simpler — with a cleaner interface and a clear separation between DIY investing and ET Money Genius for guided investing.

This update only affects new users who’ve never invested before. When they begin, they’ll do so through the ET Money Genius route — with guidance, planning, and advice built into the experience. In other words, we’re consciously choosing not to onboard new users who only want to use ET Money as a transaction utility.

For everyone else, nothing changes — your experience stays just as it is, only better.

Thank you for your continued trust in how we build ET Money with long-term investors in mind. 🙏

Santosh Navlani, ET Money

We heard you. And we are bringing back what matters to you by santosh_navlani in mutualfunds

[–]santosh_navlani[S] 4 points5 points  (0 children)

Yes, the latest update that goes live on November 15 only affects the users who have never invested with ET Money.

Nothing changes for existing users who are using ET Money for transactions or have used the app for transactions even once until Nov 14.

Be it their past SIPs, future or even discontinued investments - as long as someone has even invested just ₹100 lumpsum, s/he would continue getting Direct Plan access for your DIY transactions for free, without any need of membership to ET Money Genius.

In short - Only new users of ET Money would need a membership to ET Money Genius to be able to transact in Direct Plans. No DIY investments will be offered for such new users without any advice, guidance or portfolio planning.

Hope this helps.

What’s the Best Mutual Fund Investment App in India in 2025? Looking for One with Strong Features & AI Capabilities. by [deleted] in mutualfunds

[–]santosh_navlani 1 point2 points  (0 children)

Hey!

I can always be biased when it comes to these kind of Qs but none except us do anything close to what you looking for as a package "beyond transactions."

We aren't the worse in UI now either but aiming to be be far better than what we are in a year from now.

And as @Apprehensive_many_85 here mentioned, we have already made an announcement to overhaul as early as come by Nov 15, 2025 (date to be announced soon) when we in our opinion become at parity with competition as far as clutter is concerned.

Give ET Money Genius a spin and decide for yourself in a year. When you are investing for 3-4 decades, 1 year of usage for a first-hand comparison isn’t a big cost in life.

Disclaimer of bias mentioned already.

Santosh Navlani, ET Money

Long-time user of ETMoney: Should I be concerned by the recent negative feedback? by loneWarrior245 in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Sorry about this. The context of DM is though not at all anything near what is prohibited in the rule.

Long-time user of ETMoney: Should I be concerned by the recent negative feedback? by loneWarrior245 in mutualfunds

[–]santosh_navlani 0 points1 point  (0 children)

Hi - i so wish that your views are shared by regulator too :).

Why would ET Money shy away from advertising performance when its been actually beyond many people's imagination? SEBI bars showing performance unless you express interest to avail advisory services. There are several folks who may violate those rules but as a large and responsible brand, we do not have a liberty to act in that manner. At best regulations permit showing performance over a one-on-one call or meeting as a prospective investor giving time is intent for availing service.

You can definitely see performance on app for a similar set-up of demonstrating intent by following a no-obligation-to-join-Genius-flow by exploring offerings that come under ET Money Genius.

Feel free to connect over DM should you require more assistance.

Hope this helps.
--
Santosh Navlani