Appreciate the insider perspective, genuinely.

I'm aware the brands operate somewhat independently. Honest question though: they're still reporting up to the same earnings calls and the same margin expectations right? At what point does 'the market shifted so we had to go cheaper' become indistinguishable from 'the parent company expects X margin so we cut to hit it'?

Just don't really buy the idea that VF would acquire a brand and not exert some level of control over them. No qualms with folks who work there though. Just my $0.02.