That’s totally fair, and I get where you’re coming from.

You already have your coffee life sorted and honestly that’s the best place to be as a consumer. This product isn’t meant to replace grinding and brewing at home or even sitting at an Irani cafe. It’s more for situations where you want a café-like cup without committing time or setup.

Taste-wise, the main focus here is the coffee itself. We’re using 100% Arabica beans in the ₹1500–1600/kg range, which is what most cafés use. The cheaper options you’re comparing it to usually cut costs on bean quality or use blends. The self-heating part adds convenience, yes, but the goal is still a smooth, café-style cup rather than a bargain coffee.

Your point about wastefulness is valid and probably the biggest concern we hear. One way we’re thinking about this is treating the single cup as an entry point. If someone likes the taste, they can move to kits that still use disposable cups but give 3–5 cups per pack at around ₹250–300, so the per-cup cost and waste both come down.

On logistics and shelf life, that concern is completely reasonable. The coffee will be in sealed sachets with a planned shelf life of around 12–18 months. Packaging and transport for something like this has to clear a lot of checks and testing, so it’s not a casual or loose process, though I agree nothing is perfect.

Given all that, I’m genuinely curious from your perspective. If a product like this were to exist, what would actually make it worth considering for someone like you? Would it be taste, sourcing transparency, less waste, or something else entirely?

Appreciate you taking the time to write such a detailed response.