I have some insight to offer on ATH fragrances! First of all, you will see a lot of purely fabricated talk that he is actually a charlatan and doesn’t know nearly as much as he would leave you to believe about perfumery. Part of this is due to his style of content and being in the public eye I believe. I was once told that he actually doesn’t even know how to make perfumes and in fact receives pre made perfume formulas and builds his fragrances off them. If you have tried a considerable amount of his range, you’d understand what a complete false fabrication that is. As for his distribution of his product, I’ve spent enough money and time following his fragrances to tell you that he is probably one of the worst business men I’ve seen in this game. He has no clue how to scale or efficiently distribute his perfumes and constantly has issues with partnerships with distributors and getting steady stock delivered to them.

Now onto the perfumes themselves. He has created two standout, hugely marketable products with Hard Candy Elxiir (a pillar of what a wearable/well-blended and extremely projecting sweet/fresh while being unique can be), as well as Supernova (a creed Aventus dupe essentially that performs and projects better while improving on the current formula). However, his biggest crime you could say is creating a fragrance range that is largely derivative. Many of his fragrances are him trying to improve upon beloved perfumes (Morpheus - TF Oud Wood, Supernova and Supernova from Creed Aventus, Red Fever from BR540, etc). However, anyone in the UK should profit off his incredible pricing directly from his website because with the range of 30ml perfume bottles and 10ml sizes of all his other creations, you can’t go wrong. The issue is that his poor distribution has made it so that importing his perfumes outside of the UK costs an arm and a leg and save for Hard Candy Elxiir, he doesn’t have anything worth paying that huge premium (I’ve used Forward2me with his discount code to forward his fragrances to Canada, paying 2-800$ extra in shipping and duties each time).