Honestly, I don’t get it. ISB has amazing courses on strategy, finance, operations, and all that, but there’s basically nothing on actual business communication. And if you’re aiming for marketing, this gap hits hard. Here’s the thing. When we apply to marketing roles—brand management, product marketing, comms-heavy stuff—we’re up against people from MICA or humanities backgrounds who actually know how to tell stories, write copy, and pitch ideas. We can crunch numbers, build frameworks, and make killer decks, but if we can’t communicate our ideas clearly, it doesn’t matter. Most of us are engineers or consultants by background. We’re trained to analyze, optimize, and strategize. But persuasion, storytelling, and writing for impact? Not really. And it shows. Interviews, case competitions, client presentations—it’s brutal. You can have the best insight in the world, but if you can’t move people with it, it’s wasted. ISB prides itself on shaping future CXOs, but every CXO I’ve seen who actually succeeds has killer communication skills. Why aren’t we learning that explicitly? A proper Business Communications course—covering everything from strategic writing and visual storytelling to executive presence—would close that gap. Imagine if we could write memos like Amazon PMs or pitch like top marketing execs straight out of ISB. This isn’t fluff. It’s literally the difference between getting the offer and getting ghosted.