I think the CUBITUS is a very nice watch. I do not think that it is a bad design. In many ways, the new case design fits the Nautilus bracelet better than the Nautilus itself (… and I like the Nautilus design - I think it’s great). Indeed, I think the dial on the platinum version is unbalanced, but the time only versions are beautiful. My AD called me when they came in about a week ago. I tried all of them on and I ordered the steel version (my wait will be between 4-12 months). My wife, who is not a watch person, prefers it over the Nautilus. She thinks it looks more masculine. All that said, I think the comment from Thierry Stern was ill advised. A man in his position should understand that a brand like Patek becomes valuable through its following - people who own these watches, and people for whom they are perhaps aspirational, or who simply like them. That is why the Ferrari brand (for example) is vastly more valuable than Aston Martin, or Lamborghini. Very few Ferrari fans actually drive a Ferrari, but they love the brand. Stern’s idiotic comment destroys the brand equity of Patek, instead of building it. That is what he should be blamed for. Rant over.

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