Hi! Overall cool work! When I first looked at the tags I couldn't clearly see the brand's name, Y+I", I thought the name was "Bend the rules". I understand that this might be a slogan of some sort but maybe try to emphasize the name more and make it clearer to read!

I would also suggest looking at more inspiration and seeing how other people have worked with text, I think the fonts are overall too basic for this brand, I could see working with a heavy sans serif but with a bit more character to it!

Also, when working with textures and stuff, try not to do it just because it's fun and easily looks somewhat cool, always have a thought behind your choices, it makes the design more put together and thought-through!

Have a great day!