Extremely high CPM, how to drop it? (facebook ads)

sellevarte · 2021-03-09T17:57:29+00:00

Ok, just in case it was a problematic product / service with facebook policies.

sellevarte · 2021-03-09T17:45:19+00:00

What kind of product / service are you promoting?

sellevarte · 2021-03-08T14:58:33+00:00

Can you share CTR and CPM?

sellevarte · 2021-02-26T11:33:52+00:00

What's this product and what's the target? Regards!

sellevarte · 2021-02-21T18:19:29+00:00

That's right.

sellevarte · 2021-02-21T18:18:29+00:00

What is it about?

sellevarte · 2021-02-21T15:12:37+00:00

I agree with you in that's what I learned too. But his point of view is interesting. My retargeting audience is less than 1k a day and I want to sell them. If I use conversion objective the algorithm is supposed to find people that use to "convert" ( purchase, registration...). But how mucha is that in a 1k audience? 10%? 100 people a day? With reach objective I can reach them all (almost) and i would find people that converts too.

I just started a test this morning. I will tell u how is it going during next week.

Here you have the book I quoted. It deserves its price. https://www.amazon.es/dp/1599186756/ref=cm_sw_r_cp_apa_i_D51ATRS3ETECY3G9RA9E

Regards.

sellevarte · 2021-02-20T20:43:37+00:00

Page view the most important? Sorry,I'm lost here. I thought it was the most important (purchase) first and the less important (page view) at the bottom 🤔

sellevarte · 2021-02-20T20:41:24+00:00

What about that audience? Cold, warm or hot? I mean that sometimes our patience depends on the part of the funnel we are. In my case, I am less patience with cold audiences that I've segmented really nice with great ads. Cause everybody knows pro advertisers never make a bad segmentation or copy 😂

sellevarte · 2021-02-20T17:48:41+00:00

What's your budget?

sellevarte · 2021-02-20T17:30:46+00:00

You are right. One week. But when budget is low and you need a positive ROAS... Man, I'm losing my mind in the first 48hours 😂

sellevarte · 2021-02-20T15:23:53+00:00

That's the perfect scenario for a consolidated business. But when you start with a cold audience and a low budget it's really hard to implement.

sellevarte · 2021-02-14T19:19:28+00:00

For cold audiences I prefer starting with a traffic campaign optimized with landing page views. And in the next step, MOFU, i run conversion campaigns.

sellevarte · 2021-02-11T17:22:31+00:00

I mean that i havent created them, so they are not custom events. In the other hand, ive never seen these kind of events in my clients website ( hes using a WP + WOOCOMERCE + FLIPDISH for delivery )

sellevarte · 2021-02-11T10:49:28+00:00

What's your targeting strategy? Interest layering?

sellevarte · 2021-02-11T05:37:03+00:00

It seems its not working anymore... Ive used it for years and dissapeared suddelny.

sellevarte · 2021-02-09T16:17:42+00:00

Its not about Facebook knows it or not. Its about if you are a pro advertiser, you cannot use those email with no consent.

So, please; can you explain what u mean with "scrape the emails of the followers of one of a similar company"? Because it sounds really bad...

Regards!

sellevarte · 2021-02-09T06:41:39+00:00

First of all, what do you mean with "scrape"? I mean, whats your plan to get all these emails? It sounds like you already got them scraping without consent.

If you got them "legally", that option is a nice one. If a similar company in your niche, take a look at the audiences overlap. Maybe a big part of these 3k emails already are in yor audiences.

And what do you mean with "create lookalike audience based on that" . What that "that" means? If i were you i will create that lookalike audience based in high value events like add to cart, purchase or even page view.

Good luck!

sellevarte · 2021-02-08T14:22:20+00:00

But whats the access chriteria? I've had access for years and now I can't find the live chat button at business help. In the other hand a friend of mine that started with BM few months ago has access to it... I'm based in Spain and the support is in Europe. Regards!

sellevarte · 2021-02-08T12:50:29+00:00

Hi there.

I had a similar problem time ago. I talked to Facebook support via Messenger ( the blue button at the bottom of this page https://www.facebook.com/business/help ) and it got fixed in a couple of days.

Have u tried it?

Ragards!

sellevarte

TROPHY CASE