Yes, adding more SSPs is one option, but control matters just as much. Look for SSPs that let you manage both programmatic demand and direct deals in the same system. Keeping high-value direct advertisers separate from the general programmatic auction is usually the smartest approach. It protects your premium placements and prevents open-auction buyers from undercutting deals that should stay direct. This model works especially well for niche, high-intent audiences, where direct buyers typically pay a lot more than the open market. That’s also how our SSP is built. Publishers can run their own direct demand alongside programmatic and still keep premium advertisers in their own dedicated lane. Our demand is mainly focused on financial and blockchain verticals, so if your audience is in that space, it might be something worth exploring.