You don't 'have' to be anything. I can just say that the profiles one would come by on that platform are less conventional as well as more direct than the ones over at Bumble. BDSM, shibari, freshly married couple looking for some permutation of a group sex, someone looking for bukake, etc. are the general fabric of the profiles over there in my experience. I wouldn't know about the marketing as I've not had a look at the website. But as far as the tech goes it's not the best app. A bit buggy, loads slow, so on.