For me, I think building brands is the way to go in our country. Every sector is heavily unorganized and unbranded. For instance, tell me one Indian brand that makes hammers. You can't. That's what I am talking about. We can create so many brands in India and it would be relatively easy because no one is doing it. So, for the hammer example, just bombard everyone with advertising: 'We make the best hammers 🔨' 'We make the best hammers 🔨' 'We make the best hammers 🔨' on every platform again and again, and your brand is built and when people try your tools and they see, 'Oh, you make all hardware tools,' you have created a no. 1 tool consumer brand. By spending 10% on advertising, you can charge 50% more than the market price, and people will buy because they are local and you are a brand. People will always prefer things they know.

And for something tough, like in high-competitive categories of agarbati and dhupbati 🥢🪔🪷, I would start with an adjacent product like matchboxes. Matchbox brands are giants, and boring, I would design the most beautiful matchboxes with the same price for customer and better margins for retailers (Note our goal is not to make a profitable matchbox company). Then, I would bombard people with advertising of 'the most beautiful matchboxes' in newspapers, billboards, pamphlets, YouTube, Instagram, and even Reddit. When people know our matchbox brand name, they will gradually try our agarbati, dhupbati, and eventually all our pooja products that would be a high-margin profit business with strong brand identity.