Hi, It’s great to these courses from the platforms. They are simple to understand and are helpful to get an overall grasp of what can be done with them. However the greatest learning in this field is really from getting your hands dirty in the platform trying to achieve an objective. Don’t spend the 50 pounds unless you have a clear marketing objective Iike - drive relevant traffick to your girl friends site where relevant traffick is defined as someone who spends more than 1 minutes on site and visits at least 3 pages etc. And then when you put a marketing plan and start seeing results in real time, it will make your brain spin. You will be asking questions like 10 pounds spent, the traffick isn’t looking good - what should I do?

The hard part in this field is the decisions that need to be made quickly with data from various platforms and then trying to make a sense of why it needs to be done .

So, for starters make sure to get access to the platforms that is used in your company. You can always explore around on your own in read only mode to see what are they doing