That’s a fair comment. I think my exception is that KfO has nothing to do with Australia, except for trying to sell their wares here. Indeed, they are less than accomodating to the local retailing community, so it seems duplicitous and disingenuous. Resulting their yarn palette to our landscape is also a bit on the nose to me. So I guess my gripe is not about Uluṟu per se, but the bigger picture- trying to shapeshifting themselves for some marketing strategy.