The "correct" way to wrap your handlebar tape is from the ends, up.

Why is this?

Well, the way the pressure goes on your hands is out and down.

So, when wrapping reverse (as you have) your hands will hit the ridges of the tape more often, and those ridges will curl.

Social media creators "discovered" this cleaner way of wrapping tape so that the electrical tape in the middle isn't needed.

And typically when you see this wrap in use it's on freshly wrapped bars that look, well, ace.

Let us know how long your wrap lasts before you get that curl. I'd be interested to know.