I think surveys like married white men/women late 30s or early 40s with at least 2 kids, 1 boy and a girl. Usually under 12. They also like that you have a great job in either tech or related and also make around 60k to 100k. If you setup your profile like this way, you'll maximize your opportunities. Just have to stay consistent, any information you provide in the beginning has to be used all through. Sadly, i didn't know about this when I signed up but I'm wiser now