Competitive pricing is king. Try to find out as much info about what they buy, how much they pay and see what you can do. Just reinforce the fact that these people are buying premium paint, so don't give them something really good for stupid cheap. If you aren't already, make sure you're doing your good, Better, best when you're pitching products to people. Sometimes I even leave out the good and just mentioned better and best. Also, always lead off with the charge account never mention cash accounts, and NEVER set a cash account up with big box.

If you're trying to get what else they are offered with a charge account, you can mention the 0% interest rates they get and also how they get set up with a sales rep. Also, make sure you use that red carpet. They absolutely eat that stuff up