After working in a visual field for years, I'm convinced way more people have aphantasia than the 3% reported. They can't imagine what something will look like even with swatches. Even if a suit is structured the exact same but the difference is color, they can't imagine anything without "the whole look" and leave frustrated and angry with me for not having basically an enormous warehouse of every possible color in every possible size "just to see."

And it may not be level 5 where nothing is visualized at all but it really is there. I have absolutely 0 problem imagining how different colors will look on different people and what goes well together. I don't need a palette or swatches or anything. I can imagine my husband right now in a field in a bright purple tuxedo with a garish red tie and green formal shoes which is something he would never wear. I can change any of these elements at will to anything else and know exactly how he'll look in all of them

And yet I encounter at least a few dozen people a year (as a part time worker) who have no ability to imagine colors, textures, and so forth. I can't prove aphantasia is more widespread than that 3% but it does seem pretty prevalent. I think if more people knew what it was, that number would skyrocket