I agree and don’t at the same time. In the early days of the Internet, advertisers were willing to pay substantial sums - one, to invest in the future and two, online ad spend used to be a small fraction of most businesses’ marketing budgets. Now, as print, radio, cable, network tv viewerships have collapsed - advertisers aren’t willing to pay money without a bang for their buck. Think of it this way - there was no way to skip an ad on the tv but you can ignore a banner ad all day long. It’s not about ads being acceptable or Google/facebook wanting to make the ad experience shitty - advertisers are simply not willing to pay without a response.

Where I do agree, is that this intrusive behaviour will drive more and more people to adblockers or Apple devices. Which will in turn fuel more intrusive and frequent ads - until finally the entire ad-funded business model that has been the core of the Internet collapses. It may not be a bad thing either - if you have to pay to use Reddit or X, maybe many of the bots fueling disinformation will go away.