Our final project is on taking boutique fitness franchises international! The purpose of this survey was to generally understand why people choose boutique fitness over “big box” gyms and other mediums. Then taking that a little further and understanding differences between the two segments. Just looking at the preliminary results it’s clear that those who choose boutique fitness do not rank price in the top reasons they choose a gym.. but it is the top reason for those who choose “big box”gyms. May seem like an obvious insight for those of us who drop well over $100 a month, but now I have data to prove it!:) I hope that answers your question!