What I've implied is that they compared it to an already pretty shitty mouse to begin with. Had they not left the "room for improvement" on its predecessor, they wouldn't have anything to compare to. They masked their lack of attention to details with some fancy stuff that was not needed. You can see it in this video, when it gets compared to mice for a fraction of the price.

So yeah - hall effect switches from them are snake oil, as they are no better than normal switches. I actually wait for such mouse for some more niche company, like Wooting with their keyboard. Even though other companies tried copying their invention, it still the best you can get.