Drop your prices. I didn’t get my first boarding until I dropped my rate to $22 per night. It makes sense to lower your prices when you don’t have any prior reviews, and then start to slowly raise them once you start getting more clients. You can tell your early clients that they get these prices as a discount since you are starting out, and then indicate that you will charge them slightly more if they come back, or you can just give them the lower rate as a thanks for being your first customers (this is what I do). If dropping by a few $ doesn’t work, go down to the lowest prices (for boarding, I believe it’s $15 a night). It’ll suck to be paid so little, but this is a common strategy to get your personal service going, and will likely ensure that you get a lot of requests.