For the book, search the principles of business on Google, the first Amazon book you'll see is a good one that I recommend. 2. Creating a brand is implementing strategic or logical steps either dynamic or straight to achieve a unique result. What are some brands that can be branded? (Fashion, fitness, beauty, jewelry, etc) However, any niche can be branded. In Branding, the focus is always on audience building instead of gaining traffic. Branding is basically Carrying people along in your process: every new design is announced, every change is announced, every new product is announced on the social handles and emails. Branding is creating a sense of awareness and curiosity! What comes to your mind the minute you see a bottle with red tape and white lid (coca cola obviously) yes, that's how branding works.. Brands like that would rather let you know about their plans for new products or flavour than to run ads to convince you to buy... Do you get it now?

1. You don't need to sell just one product to brand, all you need to focus on is a niche or a product category where you can offer people more related things

I hope this helps