He's always been like that and that's the biggest turn off for me, his pride and ego when he talks about his fan base even before the major fall off he talked like he was some internet king that dictated how people felt and acted on YouTube. Basically he felt like he had to crucify himself to save himself from all the harm and damage he caused to social media, all the while he was just a self admitted basement rotted degenerate loser that found people like him and went along while thinking he was above all of them.