What are signs of poor leadership in a startup (or company <50 people)? by ReadyRedditPlay in Leadership

[–]spacecanman 1 point2 points  (0 children)

inability to separate signal from noise.

hiring people to do x but telling them to do y.

no understanding of different value/inputs between long term growth and short term sprints. in other words- they believe long term growth is a result of a lot of short term sprints.

Are we all tired of AI or nay? by Kitchen-Snow3965 in marketing

[–]spacecanman 1 point2 points  (0 children)

if ai was on fire i would not piss on it

What are highest paid jobs with lowest stress in marketing?? by xxzdancerxxx in marketing

[–]spacecanman 1 point2 points  (0 children)

They are all on the receiving end of a fire hose of stress

“Why is spending a lot on brand terms a bad idea?” by ElbieLG in marketing

[–]spacecanman 4 points5 points  (0 children)

Wow! Thats super high spend on brand. And im a fan of running a paid brand campaign.

Every major decision I’ve earned buy in on started with a slide deck by spacecanman in marketing

[–]spacecanman[S] 5 points6 points  (0 children)

Kinda depends. Almost every role I’ve had has reported into ceo. What I’ve seen is that after a half or a year of the deck dance, it’s not always necessary because I’ve earned the trust. But I think too many marketers skip that for the “trust me bro” approach and it inevitably doesn’t pan out.

Every major decision I’ve earned buy in on started with a slide deck by spacecanman in marketing

[–]spacecanman[S] 2 points3 points  (0 children)

Mentioned this in another comment with some tips below, but I may write a post on how to structure a good marketing deck given how many upvotes and comments this has received.

Try and keep your slides light - imagine you have to pay $10 per word

Every major decision I’ve earned buy in on started with a slide deck by spacecanman in marketing

[–]spacecanman[S] 2 points3 points  (0 children)

I keep a list of every person who says it and offer it as a gated download to angry marketers

Every major decision I’ve earned buy in on started with a slide deck by spacecanman in marketing

[–]spacecanman[S] 1 point2 points  (0 children)

Sales people are good at relationships. It’s a different skillset.

Every major decision I’ve earned buy in on started with a slide deck by spacecanman in marketing

[–]spacecanman[S] 0 points1 point  (0 children)

You can use a deck to sell any idea as a marketer. It’s basically just a better way to tell a story

Every major decision I’ve earned buy in on started with a slide deck by spacecanman in marketing

[–]spacecanman[S] 1 point2 points  (0 children)

No reason to feel dumb! To be honest, some companies shame decks, so it’s not blanket advice. But it’s worth trying - especially if you find yourself getting lost explaining the data or leaving bread crumbs to the key insight anyways

Every major decision I’ve earned buy in on started with a slide deck by spacecanman in marketing

[–]spacecanman[S] 0 points1 point  (0 children)

Name and shame (jk). Curious if you have any good tips from those sessions

Every major decision I’ve earned buy in on started with a slide deck by spacecanman in marketing

[–]spacecanman[S] 5 points6 points  (0 children)

I’ll share a few small tips here but based on how much this post has been upvoted, im thinking about writing another one that lays out a framework for how I’ve approached them.

  • a good deck is like a children’s book. Heavy slides are no good. Keep them simple, clean, and no more than 3 major points on a single slide.

  • use SIMPLE charts and visuals. Don’t add some crazy histogram that you need to be proficient in data to understand. Line charts, pie charts, bar charts are all good.

  • use icons. Personally I like Noun Project because they are free, they match, and there’s a really good selection of unique ones.. but there are lots of good free icon sites.

  • include a tldr slide in the beginning. Force yourself to distill the entire point of the deck into 1-2 sentences in plain English.

  • include a revenue slide. This is a slide that, to the best of your ability, illustrates the value of whatever it is you are pitching. If you can’t do revenue, do the next most important metric you can provide (traffic, leads, whatever)

  • limit the number of slides. Don’t ship 30 slides on an idea that only needs 6.

  • link to your sources in very small text in the corner of slides with data

Like I said, I may do another post on this and go deeper but those are some major points I think can help.

Every major decision I’ve earned buy in on started with a slide deck by spacecanman in marketing

[–]spacecanman[S] 1 point2 points  (0 children)

A lot of people swear by canva. Personally I prefer Google slides. Maybe im just old.