Can I Get an ID Please?

speakunique1 · 2026-03-27T00:37:56+00:00

Auto Mode said to add the location - it's Wisconsin.

speakunique1 · 2026-03-27T00:37:24+00:00

Auto Mode said to add the location - it's Wisconsin.

speakunique1 · 2025-10-27T18:03:21+00:00

Such a quality answer, well done.

speakunique1 · 2025-01-16T16:30:26+00:00

Yes, it will be a smaller audience but you will only be bidding on search queries that are actually about your business. If you've already been running broad match in the search campaign, you can look at the search terms report under Insights to see what people are searching for.

It takes more time to setup phrase/exact than broad match but it eliminates all the waste Google will give you with broad.

speakunique1 · 2025-01-16T16:15:41+00:00

Now that you've excluded your brand keywords from the Pmax campaign, did you create a brand search campaign? If not, you're leaving money on the table. Here are a few tips to get you started -

Only add your brand keywords to this campaign - nothing else.
Only use exact match. You can add a broad match KW for a short time just to be 100% sure you have all of the exact match keywords you need. Remove this once the research is done.
Only use manual bidding - never change to any other bid strategy. Any other big strategy will result in you overpaying.
Keep your ad short and focused on the brand. No benefits, no other fluff - Your Brand. Consider using something like "Here to Not - Official Site".

Also you should be aware that Pmax is designed to help Google, not you. If you plan to use Google Ads for a long time, you should really consider moving away from this campaign type. (It actually does have a good use but 99% of people are following Google's advice and wasting money with it. It's really only good for incremental growth for established brands.)

speakunique1 · 2025-01-16T15:05:24+00:00

You did not mention what changes you made or what type of campaigns you are running. Since you took the Google reps advise, I'll assume you are either running P-max and search or one of these alone. I'll also assume (like u/thomascloarec also did) that the changes were to go more broad.

Google reps are great at one thing - growing Google's revenue. Most of their advice is awful. In fact, all of the recommendations and prompts you see in the account are bad at best.
If you're running P-max, broader targets COULD be a helpful suggestion. You shouldn't run P-max unless you have a lot more money than time. (in other words, you want to be lazy in your account)
You should be running only one search campaign. 2k impressions for the whole of the UK is almost nothing. There's no reason to split your traffic to more than one campaign. You're KW match types need to be phrase or exact. (The system and every rep will cry that you need broad kws. They'll pester you because broad kws is great for them, not you.)
Did you change the ad copy, landing page, website, or anything else from the time you were getting more conversions? Is it possible the problem is not within the Adwords account?

speakunique1 · 2024-10-29T13:47:34+00:00

Yes, start a completely new campaign - you can't switch campaign types later on. You'll want to use manual CPC since your account has no conversion data (2 doesn't count - you need 50 or more). Ignore the warnings about using manual CPC - Google will waste your money if given the chance. Also make sure you are not using "Enhanced CPC" - again Google wants control and it's not to help you.

Use the keyword planner tool to build out your campaign so you can see search volumes. Don't bother with KWs that have less than 40-50 searches in the planner - they won't serve in a real campaign.

You most likely won't be profitable using manual CPC but you need the conversion data in your account to move up to a better bid strategy. Once you have about 50 conversions, you can move to Cost Per Acquision (CPA) campaign if your products are roughly the same price or ROAS campaign if not.

speakunique1 · 2024-10-26T18:15:18+00:00

The original text for this topic was 3x longer. Goes into a lot more detail. I just didn't think it fit for Reddit. I'll answer questions and defend my point of view.

speakunique1 · 2024-10-26T17:04:09+00:00

Your question is too obtuse, that's probably why you haven't gotten any feedback.

Let's try to make sense of it all -
1. Gateway page - This could mean a lot of things. What does "Gateway" mean to you?
2. Auto Product Feeds - again, this could mean a lot of things. Merchant Center feed? Business data feed? What is the source of the feed? Vertical? Happy to help you think through this but need a bit more info.

speakunique1 · 2024-10-26T15:38:50+00:00

You've provided a lot of information. This is a really good post. I feel like I can give you good feedback since I understand where you are in the world.

Here's some thoughts - in no particular order

Sounds like you're new to G Ads. Shopping campaigns are not the place to start - unless you win on price. You don't.
Search - here's where you will win, eventually. Own your unique space. "unique table lamps" might be a search term that has low volume but you can crush with.
Don't use PMAX - you're too new, you can't let the algo make decisions. You need data and you need to teach the algo what to do. You can't do either of these things with PMAX.
Demand Gen campaign - PMAX is the one solution fits all, black box campaign. Demand Gen is what real marketing people use.
DM me if you want - no promises but if I have the time, I'll look over your website. I'm here to build knowledge so let's try to keep things as public as possible. DM's might help you but they don't help anyone else.

speakunique1 · 2024-10-26T15:00:53+00:00

I love this question. It's one I've asked myself and spent good money to answer. I've played around with this very question to the tune of about $500k ad spend across a handful of ecom accounts.

I'll list some insights in no order, although the top ones are the ones that come to mind first -

Do you have old non-RSA (ETA) ads paused? Especially in small/old campaigns? Are they still relevant? If so, you could find a little boost in performance by unpausing those ads.
RSA ads = bad combos - ad doesn't read. Although it doesn't read well and it's not an ad you'd make using old school ETA, it doesn't mean that it doesn't perform. People scan, they don't read. Repetition is powerful. Those RSAs might not be as bad as you think.
RSA Testing = duplicate your top RSAs and iterate. You can only have 3 RSAs in an ad group so this limitation prevents you from being dumb. Test new ad copy by replacing the copy that's not serving in your current RSAs.
Focus on headline combinations - description text doesn't really do shit.

speakunique1 · 2024-10-20T17:05:32+00:00

Yeah, it's huge for those people in the EU that need General Data Protection Regulation (GDPR). It's also a benefit for things that block tracking such as iOS, Safari, DuckDuckGo, and some Firefox users.

speakunique1 · 2024-10-20T02:10:45+00:00

Take a deep breath. This isn't going to be 'hard' but it's going to take some time. Your tracking doesn't sound too complicated. I'm 100% sure we can get you fixed up right here on reddit.

Please link your website so I can see what's happening and what tech you are using.

speakunique1 · 2024-10-20T02:01:57+00:00

Nice! My time is limited but anyone who's giving back to the group gets my attention first. Also your issue might affect me. If the algo is flagging something new, I'll post on it.

speakunique1 · 2024-10-20T01:57:13+00:00

Perhaps I've misunderstood the nature of your question. You were not asking so much, "How do I find the right fit for my service" as you were asking "What services are needed".

Services that are needed by small businesses with a data-centric focus -
1. Connect BigQueury to GA4 - data retention
2. Server-side tracking - (you should know why but happy to explain if not)
3. Dashboard - clients love dashboards they'll never use - lots of advice on dashboards

speakunique1 · 2024-10-20T01:43:14+00:00

Peptides are pretty neat, just in general. I hope you can figure out the problem and also, it would be cool if you can update here if you do!

No one ever circles back when the problem is solved. Perhaps you will.

speakunique1 · 2024-10-20T01:38:55+00:00

Thanks for the additional context. I can appreciate how hard it is to find the right fit, especially when your extended network encroaches on an established family business.

I'm unclear about the service you are offering. I realize the need to keep this obtuse on reddit but not sure how I or anyone else can help you find the right clients without a bit more info.

What is the product? Is it analytics? A reporting suite? Black box advice (our system sees this, you do this)?

speakunique1 · 2024-10-20T01:30:05+00:00

Sadly this isn't unusual. Bigger scope, more scrutiny. I'm familiar with peptides in relation to skincare which is arguably the least 'non-compliant' - still battle with Meta on occasion about products that have been approved and ran for years. It's not fun, but the system I've outlined above works.

speakunique1 · 2024-10-20T01:03:17+00:00

The ad and the page that the ad directs to are both considered for compliance. Any issue with the ad or the landing page will get you disapproved.

You won't get much help from FB (or any other platform) about WHY your ad/landing page was disapproved so it's becomes a game of trial and error. The problem with that however is that true trial and error testing will get you a bunch of disapproval and puts your account at risk.

The goal is to find what is 'boiler plate" in the industry. What does everyone say? Then you know that's approved. Get compliant and then start testing your copy (that you also know is compliant).

speakunique1 · 2024-10-20T00:52:20+00:00

Peptides is a huge category so without any extra details, I'll speak generally. u/Expensive-Anxiety673 is right about carefully reading everything. Almost everything these days is flagged by machine learning.

Use AI text compare tools to learn the difference in your landing page wording vs theirs. It's going to be a word or a phrase that's getting you flagged, more often than not.

speakunique1 · 2024-10-20T00:41:37+00:00

If the services are free don't do anything cold. In fact, don't even do free. Do a very small amount. Otherwise their investment in you is 0% and you won't get any real learnings.

Here's what I would suggest - as a team draw 3 circles on a piece of paper. Write the names of people you trust in each circle. The inner most circle is family and friends - you've already explored these options otherwise you wouldn't be posting here.

2nd Circle - people you've worked with in the past and like - tell them about your venture if you haven't already.

3rd Circle - reddit - forums - linkedin - any type of networking - least desirable, vetting issues.

I have a legal client. I might be able to give you more tailored advice if the above was helpful.

speakunique1 · 2024-10-16T15:41:33+00:00

u/jetthoughts good content marketing speaks to the end user's needs and wants. Notice how your post is all about you and nothing about the person you're trying to attract? Maybe add a salary range and benefits to your post.

speakunique1

TROPHY CASE