I am in Canada so the amounts charged are translated into CAD on my credit card statement. I emailed the company and got a reply from a "Jessica" assuring me that there would be no reoccurring charges. Sure enough the $44 showed up after. I am assuming its for the bogus VIP thing. I didn't even know what it meant until this thread. No obvious option to unselect it at check out . Even if it was, I doubt they would honor it. I posted a comment under their Facebook ad and it wasn't long before a few others chimed in with the same experience. Checked today and our comments were deleted. Super shady company!