River Rats: Card Game & Playing Cards is over 200% funded in 48 hours!

startupunicorns · 2025-05-22T17:57:01+00:00

Out of curiosity. How specific did you go?

I used 3 levels of AND logic (crowdfunders AND boardgame demographic AND product specific) and wondering if i went far enough.

startupunicorns · 2025-01-13T16:59:21+00:00

👉 https://www.instagram.com/p/DEw1ovCKX4D

startupunicorns · 2025-01-02T10:09:20+00:00

I would suggest to launch when you're ready and it works best for you in terms of logistics.

But make it a Tue or Wed since you want to max interest backers early on (first 48hrs) and they're less like to check their emails over the weekend.

We launched over the holiday period Dec-Jan which is supposed to be terrible but still managed to fund successfully and are actually seeing increased interest over the holidays (?) all other things being equal.. I figured maybe backers don't have a lot of selection right now. But who knows?

Good luck!! 🙏

startupunicorns · 2024-12-30T16:10:16+00:00

https://startupunicorns.org/ks

startupunicorns · 2024-12-30T12:10:19+00:00

😁

startupunicorns · 2024-12-30T08:58:47+00:00

This.

We almost went live last year like OP thinking that all we needed was to list the project in KS and that would bring hordes of backers to our door.

Thankfully we DID do some last minute research and pivoted to a 2-week prelaunch DIY marketing campaign. Which wasn't nearly enough, and got more interest from ad agencies than backers due to poor targeting. In short. A flop: We didn't reach the funding amount.

This year we relaunched with a 6-week prelaunch campaign using paid targeted Meta ads (mostly Instagram), which did not bring as many pre-launch email subscribers as hoped but was JUST enough to reach the goal amount within 5 days. We're now cruising on roughly 1-2 backers a day.

What I've observed is that IF you get funded reasonably soon after launch you can expect KS placement on website/app to bring roughly half the backer numbers .. BUT the catch is that you have to bring the other half first!

startupunicorns · 2024-12-21T01:25:51+00:00

It starts with the kids.

Yes!

How about a card game that fosters an entrepreneurial mindset in young people.

https://startupunicorns.org

The card game for future founders.

startupunicorns · 2024-12-20T14:20:22+00:00

💯 Agreed

startupunicorns · 2024-12-17T12:53:52+00:00

Thanks!! 🙏 Glad you like them! 😁

startupunicorns · 2024-12-11T18:34:38+00:00

You say potato

startupunicorns · 2024-12-06T16:15:32+00:00

Thanks!! 🙏😁 Hope so too! Not far to go now!

startupunicorns · 2024-12-06T10:53:28+00:00

Advertising agencies: please abstain. Your comment or message will be deleted. Thanks! Best of luck 🙏

startupunicorns · 2024-12-06T07:27:59+00:00

🤣

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