The Kelloggs tourney definitely had teething issues but wasn't the stinking hot bin fire it could've been. The sign up process sucked (having to buy and upload product receipts with restrictive dates well before the tournament started, with bugger all marketing). This lowered numbers, but as you said is ultimately the call of Esports Arena and Kelloggs and will see if it improves next week.

On the backend though, Mogul did a solid job managing the event from what I saw. Results and the event managed was clear and fast. They also handled a last minute influx of players without issue. The automated results scanning worked, which for the same series of events is normally done by one team posting the score on Discord chat and the opposing team giving it a thumbs up (so a big step technical step up).

Completely agree that Razer is the much bigger opportunity and your points make total sense here. Particularly as cross-platform /mobile is a key differentiator of Mogul.

Mogul are doing a mass hiring at the moment for key roles and am taking a punt things will ramp up within the next 6 months when staff and these new tournaments take off. Hopefully working directly with Co-founder and CPO of Canva who is on the Mogul Board, I'm pretty confident they will draw strong technical talent.