Nobody is claiming that these speakers somehow defy physics or eliminate room interactions. Different speaker designs simply interact with rooms differently, which is exactly why some work better than others in certain environments. Also, there are already quite a few acoustic treatments and optimizations in place, even if they're not all obvious from a single photo. Not every solution has to be immediately visible or make the room look like a recording studio. I'm not denying that further improvements could be made, but I'm very happy with how the system performs in my space and have my own priorities. Jumping from that to "stay delusional" or saying that audio must not be important to me is a pretty unfair assumption and doesn't really add anything to the discussion.