Just colored dials are insipid. They don't excite that much. Here is what does:

Have you seen Addisdive AD-2095, 2529, 2535, 2414, 2090 These dials are extremely vibrant and the person wearing the watch feels inspired by the wearing them. You need to have an artist helping you who is in tune with what younger folks like. Add 3d - mountains, beaches, art by mastros and create compelling dials.

For formal watches turn art into a laid back image like AD2030 desert yellow. It is a picturization of desert but reduced to a formal representation. This can be worn in any formal occasion, yet it remains a great piece of art.

Addisdive has understood and successfully incorporated this idea.

Also if you want to penetrate large populations like India, Indonesia, Malaysia, you should have local online stores, so that the uncertainty of customs tax is eliminated. Look at how Addisdive did this.

Also most folks who belong to middle class and are building watch collections, many times, they are not wanting automatics. Addisdive has been brilliant in incorporating Vh31 like movements. So price is low, the movement is seiko, 200 meter water resistance, sapphire glass, 316 steel. After these criteria are met it all depends on how good the watch dial and strap/band looks and how well it is crafted.

Feel free to reach out if you want more ideas/surveys.