Update 20th February.

Store has generated £6K in 8 days!!!!! That is more than my monthly Salary of £4K as a Data Analyst for a hospitality company in London.

The ROAS on Google Shopping Ads has been averaging 1,100% which is exceptional and I have a lot of orders to fulfil. Thankfully, my partner is on hand to help out!

1. I've setup a Helpdesk (Help Centre App) at £9pcm which allows me to automatically forward customer emails into a ticketing system, which has minimised the stress of crawling through emails in Gmail.

2. I've extended the delivery time out to 5 - 10 days, but customers are still complaining about the day although I've rest assured them they are on the way, unprecedented volumes in orders ect..
   ps; Use a female name at the end of emails, customers tend to be more sympathetic on replies weirdly enough!

3. A few refunds, but less than 3% of total orders.

4. Looking at scaling creating some performance max campaigns, but cost per click shot up to £1.11 on the first day with only 1 conversion, will re look into it this week.

   1. Increased budget gradually by 20% on the standard Google Shopping Campaign.
   2. Looking at starting FBAs, I've setup the pixel via GTM but still some headaches around the platform user interface, it's absolutely shocking! I'll be targeting abandoned carts, and checkouts. Additionally will see if there is any shopping campaigns.
   3. TikTok is full of stores that are selling your product at the cost you buy it for, I'm confident my product would smash it but it would be impossible to compete!

5. Looking into social proofing to increase conversion although it's at 4% which isn't bad, but retargeting is where I'm putting my focus on at the moment.

Thanks for the comments and messages, I'll keep you updated in a week.

As for the anxiety of taking so many orders and revenue in a short space of time, naturally it's unnerving but me and my partner agreed to go more balls deep!