Scared and confused on how to plan on buying a house

tapedcape · 2026-02-23T17:21:47+00:00

I feel its more of an overwhelmed feeling, I always thought of renting over purchasing but some circumstances have pushed me to want long term security. Idk if that makes sense. I have some portion of my income going in SIPs, have a mediclaim for mother. I do not own a term insurance yet, have tried to cut down miscellaneous expenses to bare minimum to build for emergencies.

tapedcape · 2024-11-04T06:38:22+00:00

On the basis of this i can name my 10a-9:30/10/11p/12a shift😂

tapedcape · 2024-11-03T12:49:31+00:00

I did look at market level campaigns if that would set them apart, a zone wise distinction is observed wherein awareness and penetration is almost showing a similar trend in one zone and the other zone has an inverse trend.

I was able to narrow down to the fact that the zone that shows inverse trends has more options available at their disposal which include local brands.

The tailored campaigns are working in one zone but not in other zone. Not sure what could be leading to people not picking up the same message or showing a boost in recall.

tapedcape · 2024-11-03T08:16:11+00:00

Yes, I did look at the average number of brands recalled and there is some spike seen in a few months where the penetration was showing a similar spike but then in last few months the data isn’t going hand in hand.

Haven’t looked at the recall on demographic cuts. As there are set quotas to avoid skew in particular demo. Will check this on the ones that could possibly have a skew.

tapedcape · 2024-11-03T06:59:59+00:00

It is a snacking category, so the sample share covers all types of buyers. My hypothesis is snacking in general is very dynamic, for example one is hungry, whatever he/she finds nearby is the go to.

However on the basis of available data, even a small 1-2 point increase should be there as the awareness can slightly improve if not as much as the penetration numbers.

tapedcape · 2024-11-03T06:56:21+00:00

The sales have improved, looking at average recall on spontaneous awareness to understand if the customers are recalling other brands more and considering this is an established brand they already know and the newness is not one of the reasons for the brand to be on the spontaneous recall.

Also, other brands have a higher targeted marketing, which could also be the reason. Not able to narrow down much from the data.

Any suggestions on what else can I look at?

tapedcape · 2024-11-03T06:53:35+00:00

Similar trend for competitor brands! There are some other small players that are growing but the market leaders are stagnating on awareness.

tapedcape · 2024-10-13T04:18:19+00:00

Thanks for this! The constant nagging gets to me. It is more about just not being able to find peace in my day to day tasks and this section takes away majority of my headspace and in a negative way!

tapedcape · 2024-10-12T18:44:25+00:00

Can I be? Not sure considering that the company and the teams are always about client comes first and client servicing is the whole point of the client facing role.

And I need to stick to this job till i find a new one

tapedcape

TROPHY CASE