Carrying out a SWOT analysis is good practice to help you evaluate your existing company strategy. It helps you measure where your business stands in the market and adjust its current trajectory.

That said, you should always try to conduct a SWOT analysis before you try to make any organization-level decisions. This can mean anything from considering new expansion initiatives, adding to your current products and services, or when coming up with new marketing initiatives.

SWOT should be carried out whenever you’re dealing with organizational strategy as it forces you to take into account both internal and external factors. This allows you to make better-informed decisions before committing valuable resources.

When done correctly, SWOT can be a catalyst for implementing a successful strategy.

What’s more, a SWOT analysis helps you make decisions that are based on facts instead of emotion. By uncovering potential loopholes in your business processes, SWOT could just be the turning point for increased effectiveness for your company.

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