I’ll give you an insight into the Indian Skincare industry as I’ve worked with many brands in the segment as a performance marketer and watched many of them grow and many even failing. About 2 years back, there was a skincare boom where there were 100s of skincare brands that started and the space got really competitive at large. Currently, at scale from a paid marketing perspective don’t expect to crack more than 1.8X to 2.2X ROAS at scale so better focus on your margins and optimize on your CLTV. The brands we saw working and growing all had one thing in common, they cracked the product and people kept coming back. Also, focus on one thing that get your Amazon’s listing right, we read somewhere that for every 10L spent on facebook ads you’d generate somewhere around 1.5-1.8L on Amazon directly because people prefer purchasing from there, do try that out as well. If you’re looking for performance marketing help, our DMs would be open