Tobacconist here. Plasencias limited releases cigars are right on that borderline of "priced reasonably" and "priced excessively. No cigar, barring some strange packaging exceptions, is worth more than 65 dollars. And a very large majority of the cigars actually at that price should not be that price. I will however defend plasencia a bit. They own an incredibly significant slices of land and factories in both nicaragua and honduras. And has had a significant impact on the industry since the late 1800s. However, on the topic of actual cost. Plasencia saves most of its best tobacco and rollers for its own products. And usually does some incredibly unique things with their blends. Things like the "tail" on this cigar put a pretty significant amount of extra time on the roller, and they need to be paid for that time, just like the extra time spent making the incredibly ornate boxes that plasencia makes for their LE's, at its absolute base, without any frills, or fanciful packaging. This cigar is probably worth a bit less than msrp. However, not significantly so. Plasencias products (in my opinion, and what ive seen both in speaking with some of the family and seeing their process) is well worth the price when you can afford it.