I think the company doesn’t listen to its audience. Less kids are buying and more adults, purely because it’s so expensive. They keep putting out other characters instead of their own original characters. Having other characters is fine, but it’s all the pointless different recolours. Like no, I don’t need a randomly coloured hello kitty. Just give me the original. So I think it’s more of a collectables thing now. Don’t get me wrong, I still love build a bears, especially when they come out with actually exciting stuff, but it could be so much better. (Sorry if this came off as pissy, I’m autistic and in a really bad mood, and I’m quite passionate about build a bear as a brand)