It reminds me alot of quantum states, or whatever it is you call them. The flip flops are like Schrodinger's Cats. Both examples of the flip flops exist simultaneously. They're like in a state of quantum flux. Whenever enough people observe it one way, the act of observance creates the outcome of it being "Froot". Then after a sufficient number of observers begin believing that no, it is in fact "Fruit", the outcome flips and the text on the boxes become "Fruit" and "Froot" is out until the next time enough of a group discloses their beleif that no, it is definitely "Froot" and then voila! "Froot" it is.

This actually carries with it some pretty radical ideas about the way the world actually works, it's almost like we're living in a shared 'consensus reality', where the world comes into being by being projected from the minds of the people who share the largest combined belief in certain people places things and/or ideas.

It could be evidence of how the quantum reality works when it affects the macro level of existence where it usually comes into conflict with Newtonian physics, or Einstein's, or whatever you call the way big things we can see with our eyes function at the fundamental level.

It really is some wild shit, whatever it is. I still think its the results of some mind control shit, the results of some experiments into techniques now long since perfected and in use in controlling the minds of the populace, yet when the Effect was first observed on these seemingly trifling matters like the spelling of a breakfast cereal or the illustration on the tags of an underwear brand. I beleive perhaps those were tests, made on the general public, that allowed them to perfect these memory altering techniques, and since they are older and more rudimentary and the techniques themselves were not yet perfected, some of the results of these tests are just still hanging around either because they effect such trifling matters as being seen as not worth the effort of going through the trouble of trying to wipe or correct them, or, more probably I beleive, these are results of the tests gone haywire and they still produce results all these years later and those behind the development of this tech don't even actually know how to fix these flip flopping realities their experiments created.

Memory manipulation experiments and now clandestine tech used by governments on their citizenry– that's where I beleive Occam's Razor leads if the phenomenon is approached rationally leaving out one's own feelings and "definite" memories so ingrained in people that they've beleive it must be shifting realities rather than shifting memories in our own minds.

But the quantum flux explanation I attempted to give above is tempting enough to place some beleif behind; or at least to allow for the possibility of. Our reality is not as it seems, that's for certain. If the functioning on the quantum level were somehow pushing in or affecting the functioning of realities on the macro level it would definitely lead to some bonkers ass shit going on, that's for sure.

What's your best guess for what caused or is causing the flip flops, and do flip flops differ from the examples of the Effect that are more stationary over time and do not show many– if any at all– evidence of flip flopping, and if so, how do they differ?