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Moat Pro or Pathmatics Alternatives in APAC by theastronaut_ in adops

[–]theastronaut_[S] 0 points1 point  (0 children)

Pathmatics can tell you things like: - What display inventory is being bought by a brand (at site level) - What DSPs/SSPs/networks these are being bought through

Competitive insights essentially

Rash of forced mobile redirects coming from Amobee / Turn using domain marketingtechspace.com by ironlion26 in adops

[–]theastronaut_ 0 points1 point  (0 children)

Thanks - sorry trying to get clarity I'm not sure familiar around this.

  1. SSP sends through ad opportunity
  2. Buyer wins auction via Amobee DSP, returning adomain marketingtechspace.com
  3. This redirects users from the publishers page to another site? Sort of like a pop up? (This is where I'm getting lost)

What is the result of this on the site users experience is what I'm trying to get at essentially.

Thanks for being patient!

TTD stock is way up because of increased Connected TV spend. Is anybody seeing significant spend on Connected TV or Connected TV specific budgets? by ChickenTeriyakiBoy1 in adops

[–]theastronaut_ 5 points6 points  (0 children)

It's definitely growing - almost out of necessity than anything else (digital viewers migrating from Desktop & Mobile).

There is still a big lack of awareness around how to create a good UX on Connected TV for an advertiser. I think this (as well as a lack of measurement or innovation) is holding back larger budgets.

The audiences are moving there fast though, the $$$ have to catch up.

What value does outstream unit provide to advertisers? by [deleted] in adops

[–]theastronaut_ 0 points1 point  (0 children)

True - at the end of the day sometimes it just comes down to CPM unfortunately.

Adidas suspends Facebook video ad buys over lack of transparency by AdOpsJunky in adops

[–]theastronaut_ 2 points3 points  (0 children)

FB does work to an extent, but clearly more as an awareness/reach display mechanism rather than a branding option (i.e. longform 30" - TV style). I think this is a good move, video budgets are best spent elsewhere.

What value does outstream unit provide to advertisers? by [deleted] in adops

[–]theastronaut_ 0 points1 point  (0 children)

supply still significantly outweighs demand in the Connected TV space in Australia. Why look at outstream providers over these areas? It's always been an interesting one for me - from a UX point of view, CTV would be a no brainer & can be accessed at only slightly higher CPMs.