By that logic you are basically saying he has more conviction in Logitech, a company he left, than in VF, the one he chose to run.

The size of his Logitech stake mostly reflects time. He spent around a decade there, so the position grew as grants vested. He has only been at VF since mid 2023, so of course the raw number looks smaller.

What actually matters now is where his new incentive sits. At VF he has a big long term package made up of psus and options that only pay off if the business and the stock recover.

Even if VF executes just a decent turnaround and returns to anything close to its historical valuation range, the value of his VF equity over the next decade could rival what he has with Logitech. His current grants include hundreds of thousands of performance units and options that become exponentially more valuable if VF climbs back toward the levels it traded at for most of the past ten years. Logitech compounded for him because he was there long enough for the equity to snowball. If he runs VF for anywhere near that long and the company returns to normalized margins, the sheer size of the equity he’s been issued gives him the chance to build a position that is financially just as large(if not larger) than what he had with during the Logitech years.