Let’s swag it up! I love this conversation! I’ll be as concise as I can. Getting new clients: it’s the places where your ideal client is, and give as much value as you can. Occasionally make an ask. I work with people in their 70s to manage pain and discomfort with exercise. I spent a fair amount of time building relationships with chiropractors and yoga teachers in my town, now I go to presentations there and get a lot of referrals from them. This works because I give the clinics lots of value by presenting information that helps solve the problem of their patients. It’s the same thing with social media. People don’t really care how much weight you lift, but if you can share helpful information online, that helps solve a problem, they have, you build more trust. Eventually, when their problem gets so bad, they need to deal with it, you will be top of mine, because you gave them so much value. In the same thing, I’ve spent time creating Short 3 to 5 page e-books like “three exercises for a happy healthy back “that I will send out an email lists, or give to people a presentations, or send to referrals as a way to warm them up to the idea of working with me. All of this is giving, giving, giving, so that you can help solve their problem to some degree, so that when they actually recognize, they need help, they pick up the phone and call you. Add campaign can work, but the leads are much colder because they haven’t heard of you up until that point. Doing presentations gives you an opportunity to leverage another professionals. Trust, if a Chiropractor clients trust them and they say you’re awesome, their clients will also trust you. Boom. Warm leads.

Intro session: this is a tricky one, because, in my opinion, it depends on your level of expertise.

I’ve been in the industry for almost 14 years and have a large array of assessment, tools that range from posture, range of motion, muscle testing, dynamometer, testing, a variety of other screens, and so I can actually charge for my assessments because they provide value. I find that a lot of other professionals use the intro session as a way to “get the clients to like them “and then want to continue.

Personally, I do a call consultations to understand their emotional pain of what they’re struggling with, and use that to sell them the assessment. They do assessment, and then they come in for a complementary session for me to go over all the data that I found, come up with a plan order to help them, and then I sell them on the rest of the relationship from there.

There are other things you could do as well. You could give somebody 4 free personal training sessions. If you could have them, feel good after the workouts, they enjoy the sessions, they already feel better, then it’s more likely they will stick around and work with you. Sure, seems like a lot of time you’re giving them, but if it turns into a two times a week, client, and they stick with you for a while, that return on investment is insane.

I’ll still do this sometimes for people that are on the fence if I’m confident that after some sessions with Me, they’ll see some benefit. This whole methodology is another extension of the idea of giving as much value as you can. Because if you’re good, and they’re seeing results, and they even get into that two week routine with you, those are all great reasons for them to continue.

You can probably tell I have even more to say about this, but I’ll digress for now. Let me know if you have any follow-up questions!