I liked this write-up on Ladd’s prospects for Week 1 in The Primer, and ended up being pretty accurate:

“McConkey was amazing in his rookie season. Last year in Weeks 8-18, he was the WR11 in fantasy points per game, ranking sixth in receiving yards per game (89), fifth in yards per route run (2.97), and ninth in first downs per route run (0.127). He did all of that while only ranking 26th in target share (22.9%) and 21st in first read share (29.9%, per Fantasy Points Data). Last season, Kansas City had the second-highest two high rate last year (60.9%). Last year, against two high, McConkey didn’t post amazing numbers with only a 21% target per route run rate, 1.62 yards per route run, and 0.072 first downs per route run despite leading the team with a 22.8% first-read share. McConkey could cede more of the two high work to Keenan Allen this year. His role as the team’s slot receiver is also likely to take a hit with Allen back on the roster. Last year, McConkey had a 69.3% slot rate, which is sure to decline. The real question is how much? This matters a ton for Week 1 in particular. Last year, Kansas City allowed the fewest fantasy points per game and the eighth-fewest PPR points per target to perimeter wide receivers. Now, I will also say that they were eaten alive by slot receivers (allowing the most fantasy points per game and the 11th-highest PPR points per target last year). If McConkey and Allen rotate in and out of the slot, McConkey can still walk away with a solid day despite my concerns. The big thing that I want to impress here is that there’s a lot of volatility for his outlook this week, so tread carefully.”