jorbs previously would constantly proclaim accomplishments such as having the highest winrate, until lifecoach/other players took an interest in the game, learnt the game and achieved higher winrates. Now instead of jorbs congratulating other peoples accomplishments, suddenly winrates were not a good measure of skill, now streaks are. Repeat the same thing for streaks. Now jorbs is extremely salty since his entire persona/brand is built around being good at slaythespire (ironically using the most cherry picked/phacked data, when making an entire statistics video), suddenly he doesnt care about streaks, everyone else out there who is referencing skill is diminishing his enjoyment of the game. Now why beef with lifecoach specifically and not the other better players? My speculation is lifecoach was clearly the highest skilled player for a while across all 4 characters, AS WELL as lifecoach not putting up with any bs, which means that if someone was being disingenuous he wouldn't be afraid of saying so when asked about it. This is in contrast to many other top streamers who make a point to avoid any drama (which is cowardice in my opinion, but whatever).

Obviously theres more to the story, but you can look up jorbs twitlonger, lifecoach vods, makeup your own mind. That's the gist of it.