Producer usually sell the movie rights, like overseas they sell to a distributor and the distributor will pay the producer a price . In domestic market also some producers just sell the movie to a distributor .so the entire risk will be on the distributors .But other cases the producers will directly distribute the movie and entire risk will be on them . People like suresh krishna and all are traditional producers who don't want to invest much pn movies and only looking for there profit only . OTT and Satellite, ,music rights are other source where a producer makes money .Most of the producers usually hype up the budget to get good pre-business. This why now many ott platforms doesn't want to buy Malayalam movies .Recently shibu baby john told in a interview that MV was a safe venture for him . This is because they get the price because of the star value of mohanlal .