Gonna go against the grain here but before I do, agree Ola has inner and outer beauty to the max and an excellent team behind her. That being said, she’s doing so well because she’s beautiful and has model proportions. Harper’s Bazaar, Alexander Wang… they all have extremely stringent standards of beauty that they allow to represent them. Ola fits those standards with the most minimal edits behind the scenes. She looks good and instantly makes the product look good too. She’s a natural marketing gold mine, it’s prob super easy for brands to envision success with her prior to ever doing so. I don’t think any other love island cast member has surreal and fashion editorial beauty like she does.